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Some of these articles are available in audio format on Spotify.

Episode 9: Embrace the Suck!

“The difference between a good race and a bad race is how you manage the (inevitable) pain” Chris “Macca” McCormack on triathlon. In 2013 I

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Sell it with a story

Since most of us were small children we have been fascinated with stories.  From Dr. Suess to the brothers Grimm, we have all been captivated

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You have to suck before you succeed

[soundcloud url=”https://api.soundcloud.com/tracks/162010475″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”100″ iframe=”true” /]Many of the business lessons I’ve learned of late have come from my experience as an amateur triathlete.  It

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