Bob Burg – The Go-Giver

In 2003 a terrible avalanche buried Ken and twelve clients in the Selkirk mountains of British Columbia claiming the lives of; Dave Finnerty, Naomi Heffler, Kathy Kessler, Craig Kelly, Vern Lunsford, Jean Luc Schwendener, and Dennis Yates. The event was entirely avoidable.

Ken, the founder of Archetypal, recognized that the tragedy was caused by both guides inability to listen with humility and to act on what was heard. A failure to listen is often the cause of our suffering as human beings. The tragedy made this simple concept but challenging practice clear to Ken.

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