Lessons from Twitter on Accountability and Transparency

You will hear all kinds of words used to describe how to interact on social media. You will hear about authenticity, you will hear about engagement. The two most powerful words when it comes to social media and especially Twitter are Accountability and Transparency.

I had just recently started using Twitter and had talked to one of our franchise owners who has had much success and is a bit of an authority on Twitter. I asked her for some pointers and to monitor my progress. She did that over the course of a few weeks and shared some thoughts on etiquette and strategy. I truly appreciated the hand holding as I dove in to this previously unknown territory.

About two or three weeks after I had been ‘out on my own’ I received a tweet from her as follows:

Dear @axiommike – I can’t find that “new’ feature on my CRM program that lets me upload doc’s – have triggered it for me? 🙂

I replied:

LOL, I love that we communicate this way. I’ll confirm it is ‘turned on’ 4 u

After thinking about it for 30 seconds I wrote her another tweet:

“twitter is great for accountability huh? I think I just committed to do something 4u in front of thousands? millions?”

So I obviously took that to heart and had our IT team “turn it on” in about 60 seconds. I then replied with:

can I please get a “wow”… done!

Followed immediately by a more humble:

ok, maybe not a so much of a wow, more of a “it’s about time” 😉 I appreciate you immensely.

She, knowing how this thing works, replied with a:

WOW – thanks for the great help – i love being part of the “Axiom” mortgage broker system!! Why doesn’t everyone do it this way?

Which of course I then had the opportunity to retweet to let all my followers know how pleased she was with the organization she is a part of. So in a public exchange of about 2 minutes she held me accountable to do the things she needed me to do. Because I was able to deliver, I was able to take advantage of her immediate testimonial and redistribute to my entire follower base.

I am constantly amazed at the examples, and opportunity I continue to see in this wonderful world we call social media.

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Mike Cameron

Mike Cameron is a Canadian author, speaker, philanthropist and advocate against Gender Based Violence. As a sales and leadership authority Mike has studied the impact that emotion has on human behavior for over 2 decades. After his girlfriend was murdered by an ex-boyfriend in 2015, Mike turned his expertise to lend his voice to help eradicate violence against women and be an advocate for men's mental health. He has designed programs to assist men to tap into their emotions in a real and authentic way. His 2017 Tedx “The way men think of strong is wrong”, urges society to help redefine what it means to be a badass. Mike coaches men to use his S.O.A.R framework to reconnect with their passions and purpose in life. He is the founder of Connect’d Men, an organization designed to create a safe space for men to practice emotional fitness. He is the co-founder of the Ignore No More Run for Respect an event designed to raise awareness around gender based violence and specifically engage men and boys in the conversation. His keynotes addressing the importance of emotional intelligence have been heard all across North America. Cameron also the founder and of Axiom Mortgage, one of Canada’s largest independent brokerage firms, which he sold in December, 2019. He has worked with a variety of nonprofits and charities to pave the way for a violence free future. He is currently an active ambassador for Gems for Gems a registered charity that empowers and educates survivors of abuse.

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