#40 Graham Sherman: You can’t bullshit your why


Co-Owner, Tool Shed Brewing Company

Graham Sherman is a self-professed “high level geek” who has used his love of technology to help him master the craft of brewing artisan beer. Together with his partner, Graham launched the Tool Shed Brewery four years ago, and has never looked back. 

Prior to starting Tool Shed, Graham and his Tool Shed partner worked on contracts for the Canadian and US governments and military forces, installing encrypted, tactical communication networks. By day, they rolled around Afghanistan in armoured vehicles, “geeking out” in the world of satellite communications. By night, they aimed their obsessive, high-level thinking at mastering everyday tasks such as coffee, learning to control their homes in Canada remotely with their iPhones….and finally, perfecting batches of beer.

Now sold in over 1000 locations in Western Canada, Tool Shed has its 15,000 square foot headquarters in Calgary, and the team behind the brand has also been nominated as Canadian Entrepreneur of the year, the world’s most prestigious business award for entrepreneurs, with programs in 145 cities in 60 countries. They were also named as two co-winners of the “40 Under 40” recognition from Avenue magazine.

In this episode we talk about the importance of a strong “why” behind your “what”. We brew some beer while recording and generally have some good fun.

Graham talks about how he has leveraged social media to grow his business while having a good time along the way. We talk about innovation and using creative solutions for complex problems. 

Graham is a natural born story teller and you will love the conversation and insights in this interview. Whether you love business, beer, or like me, both, there is something for you in this episode.

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Leonard McAuliffe
Leonard McAuliffe
6 years ago

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