#38 Joe Calloway: Magnetic – The Art of Attracting Business


Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.

Joe is a business author, consultant and speaker and his client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express. Joe also works extensively with small to mid-sized business groups including franchisees, medical practices, law firms, and a range of professional services groups.


About Joe…

  • Executive In Residence at Belmont University’s Center For Entrepreneurship, which has been named as a national Top 25 Undergraduate Entrepreneurship Program by the Princeton Review (for five consecutive years).  The program was featured by Fortune magazine as one of five schools to consider when studying entrepreneurship.
  • Author of six books on business performance, including Becoming A Category of One, Be The Best At What Matters Most, and his most recent book, Magnetic: The Art Of Attracting Business.
  • Director of Business Development for Gilson Boards, a design and manufacturing company that produces artisan snowboards.

Joe has presented at business conferences and events in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean. Although Joe has been inducted into the Speakers Hall of Fame, he doesn’t do traditional “speeches.” Instead, Joe actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking.

In this Interview:

  • We talk about creativity and what it takes to feed your creative self.
  • How do you use creativity to create value for your consumer.  Being in business by it’s very nature is a creative endeavor.
  • Diversity of information is critical.  It is often the intersection of disparate subjects that create great new ideas.
  • Techniques to overcome procrastination or what Stephen Pressfield called “Resistance”
  • We discuss the importance of creating corporate culture
  • The importance of simplification.  How to get your message down to a simple, easy to follow statement.
  • How to make emotional connections with your prospects and customers
  • We discuss that work/life balance scenario

External Resources

Magnetic: The Art of Attracting Business

AC/DC Beegees Mashup

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Receive the latest news

Subscribe To Our Newsletter

Get notified about new articles